Marketing & Public Relations

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How should a church approach marketing? How can we use the local media as an effective outreach tool? This tool is designed to help equip your church to discuss marketing and public relations, and to decide how you can more effectively reach your community.

Table of Contents:

Marketing the Church
Cultural and social shifts drive the need for new outreach strategies.
John Throop

Ready, Aim, Outreach!
Setting specific goals will allow your church to minister more effectively.
John Throop

Market Research for Churches
Evaluate your congregation and community before you launch a marketing campaign.
Scott Evans

Should the Church Target Generations?
Two pastors offer their thoughts on focusing ministry to particular audiences.
James Emery White and Garth Bolinder

Working with the Media
Control your public image through good relationships with the press.
Dan Shomon, Jr.

Be a Hit on the Internet
Create a Web page members and nonmembers will find useful.
Rhonda Campbell

Using the Airwaves for Outreach
Utilize this free service to publicize your church events and newsworthy items.
Tammy Cullers

Yellow Pages Evangelism
Guide visitors to your church with a power-packed ad.
Harriet Meyers

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