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Table of Contents:
Marketing the Church
Cultural and social shifts drive the need for new outreach strategies.
Ready, Aim, Outreach!
Setting specific goals will allow your church to minister more effectively.
Market Research for Churches
Evaluate your congregation and community before you launch a marketing campaign.
Should the Church Target Generations?
Two pastors offer their thoughts on focusing ministry to particular audiences.
James Emery White and Garth Bolinder
Working with the Media
Control your public image through good relationships with the press.
Dan Shomon, Jr.
Be a Hit on the Internet
Create a Web page members and nonmembers will find useful.
Using the Airwaves for Outreach
Utilize this free service to publicize your church events and newsworthy items.
Yellow Pages Evangelism
Guide visitors to your church with a power-packed ad.
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